river with oxbow
ISSUE 41, 4 August 2026
Welcome back to The Bend!
The Bend follows a simple rhythm each week. The Eddy Line opens with a one-line thought or observation, something short enough to remember but worth thinking about. What the Current Pulled Toward dives a little deeper into where the previous week’s energy went, whether that’s a project, a partnership, or a personal lesson learned. Signal Fire highlights a person, place, or initiative that deserves some attention. From the Field, shares a small anecdote about the broader outdoor recreation economy from Oxbow’s non-profit arm, the VA MTNS Outdoor Collective. And One Thought Worth Sitting With closes things out with a brief reflection or quote that will hopefully help guide you through whatever you may be dealing with.

It’s part journal, part field note, and hopefully something that makes you pause for a moment before diving back into the current.
The Eddy Line
“Never half-ass two things. Whole-ass one thing.”
-Ron Swanson, Parks and Recreation
What the Current Pulled Toward
This week the current pulled toward knowing when to pull back.

I started in earnest with Franklin County this week and anyone who has worked with me knows I have very little patience for C+ work, especially when my name is attached to it. I would rather do one thing well than spread myself across several responsibilities and give each of them whatever attention happens to be left. Ron Swanson put it a lot more colorfully.

The Assistant County Administrator position is one I take seriously and I recognize that I have a great deal to learn. There are relationships to build and work already underway that deserves my full attention. The residents of Franklin County should expect that from me and so should the employees and department heads I am there to support.

What that means is something else is going to have to give. That said, I’ll be scaling back my work through Oxbow, which includes The Bend. I expect the newsletter to move to every other week or perhaps once a month, depending on the demands of the new role.

This decision doesn’t come easily. Oxbow has given me the chance to work with some really good people and explore ideas that interested me. Most importantly, it’s allowed me to build something of my own. Writing The Bend has also created a rhythm I’ve really come to value. It’s given me a place to think through leadership, public service, parks, community development and the outdoor economy, often in real time.

I would rather publish it less often than begin filling space simply because another Tuesday arrived. There is a tendency to treat a full calendar as evidence that things are going well.

I’ve certainly been guilty of it. An open block of time can feel like something that needs to be claimed and a new opportunity can be difficult to decline even when there is no reasonable place to put it. Eventually, something absorbs the cost. The work then gets thinner and your attention becomes fragmented. The people closest to us start to receive whatever energy is left over.

Knowing when to pull back requires a different kind of discipline than taking on something new. There’s no big announcement, no project launch, and no rush of momentum. It’s just an acknowledgment that time has limits and good intentions don’t create more of it.

Oxbow isn’t going away and neither is The Bend. Both will continue in a form that fits the season I’m entering. For now, though, Franklin County deserves my best work and I intend to give it exactly that.

- Mike.
Signal Fire
Starting a business often means learning several unfamiliar jobs at once. The person with the idea also becomes the bookkeeper, marketer, salesperson, operations manager, and strategic planner, sometimes before the first customer ever arrives.

The Roanoke Regional Small Business Development Center helps entrepreneurs sort through that complexity. It provides confidential business advising, training and resources for people at every stage, from those still testing an idea to established owners working through growth, financing or operational challenges. Those services are available at no cost to the business owner.

Its reach includes the Roanoke Valley, Franklin County, the New River Valley, and the Alleghany Highlands. In 2024, the center reported serving 1,048 small businesses, welcoming 1,307 training participants and helping clients secure a self-reported $9.27 million in financing.

The value of an organization like this is not limited to answering questions. Oftentimes an entrepreneur needs someone who can help identify the right question before time and money are committed to the wrong answer.

The Roanoke Regional SBDC gives business owners a place to do that.
From the Field
Entrepreneurship is often celebrated as an individual pursuit. The image is usually one person with an idea, a willingness to take a risk, and enough determination to keep going when things get really, really difficult. All of that may be true, but very few healthy businesses are built entirely alone.

The Roanoke Regional SBDC offers advising and practical training on topics such as business planning, finance, bookkeeping, marketing, contracting and access to capital.

In Western North Carolina, MADE X MTNS connects outdoor entrepreneurs with training, funding, mentors and peer networks as part of its work to grow outdoor businesses and strengthen the region’s outdoor economy. The partnership brings together Mountain BizWorks, the Outdoor Business Alliance of Western North Carolina and the state’s Outdoor Recreation Industry Office.

Organizations like these can’t remove the uncertainty that comes with owning a business. They can keep entrepreneurs from navigating every part of it by themselves. A good idea still needs sound financial decisions and honest feedback, not to mention useful connections and people who understand the road ahead. Seeking that help is not an admission that the entrepreneur lacks something. Rather, it’s one of the better decisions they will make.
One Thought Worth Sitting With
This week’s theme: Pulling Back.

“Far and away the best prize that life offers is the
chance to work hard at work worth doing.
-Theodore Roosevelt
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